Lash Boss Dreams: How to Start Your Own Eyelash Extension Business

October 1, 2023

Hey! I’m Jessi.
I'm the founder & CEO of Fixe Beauty, and mom of two amazing boys! I'm on a mission to  help women create more time and financial freedom in their lives!
Thanks for being here with me.
xo
Get Your Hands on our "Lash Bible" 
Yes Please!

Hey, future Lash Boss! Are you ready to turn your passion for beauty into a thriving business? Starting your own eyelash extension venture can be an exciting and rewarding journey, and we’re here to guide you through every fluttery step.

Step 1: Get Your Lashing Skills On Point

Before you dive into the business side of things, you need to master the art of eyelash extensions. Quality work is the backbone of a successful lash business, so invest in top-notch training.

**Why Fixe Beauty Shines:** What sets Fixe Beauty apart is that they don’t just teach you how to apply lashes; they equip you with the business acumen to thrive. With Fixe, you’re not just a lash artist; you’re a Lash Boss.

Step 2: Plan Your Business Strategy

Like any venture, a lash business needs a solid plan. Define your niche, set your pricing, and create a business model. Think about how you’ll differentiate yourself in the market.

**Top Tip:** Research your competitors and find your unique selling point. Maybe it’s your specialization in a certain style or your use of premium products.

Step 3: Legalize It

Don’t forget the legalities. Register your business, obtain any necessary licenses, and set up a system for tax payments. Being legit is essential for long-term success.

Step 4: Design Your Brand

Your brand is more than just a logo; it’s the soul of your business. Choose colors, fonts, and a name that reflect your style and values. Make sure it resonates with your target audience.

**Why Fixe Beauty Shines:** Fixe Beauty not only helps you hone your beauty skills but also guides you in branding your business. They understand the power of a strong brand.

Step 5: Create a Stunning Portfolio

Build a portfolio showcasing your lash work. High-quality before-and-after photos will be your best marketing tool. Consider offering discounted services to a few clients in exchange for using their photos.

**Top Tip:** Don’t underestimate the value of a professional photoshoot to capture your work.

Step 6: Set Up Shop

Decide if you’ll work from home, rent a space, or go mobile. Ensure your workspace is comfortable, well-lit, and compliant with health and safety regulations.

Step 7: Marketing Magic

Get the word out! Create a website and leverage social media to showcase your work. Use Instagram and Facebook to connect with potential clients and fellow lash enthusiasts.

**Why Fixe Beauty Shines:** Fixe Beauty’s training goes beyond technique. They teach you how to market your skills effectively, turning followers into loyal clients.

Step 8: Network and Connect

Collaborate with other beauty professionals and local businesses. Attend industry events and trade shows to stay updated and connect with potential clients.

**Top Tip:** Join online forums and local business groups. Networking can open doors you never knew existed.

Step 9: Pricing and Packages

Determine your pricing strategy. Will you offer package deals, memberships, or discounts for referrals? Ensure your pricing covers your costs and leaves room for profit.

Step 10: Provide Outstanding Service

Your business’s success depends on happy clients. Always deliver exceptional service, and ask for feedback to continuously improve.

**Why Fixe Beauty Shines:** Fixe Beauty’s comprehensive training includes customer service skills, ensuring your clients leave with a smile every time.

Step 11: Expand and Innovate

Once you’ve established your business, explore opportunities for growth. You might want to add new services, train other artists, or expand to multiple locations.

**Top Tip:** Stay updated with industry trends and technology to keep your services fresh and appealing.

Starting your own eyelash extension business is an exciting adventure. With the right skills, a killer brand, and business savvy, you’ll be well on your way to becoming a Lash Boss. Remember, it’s not just about lashing; it’s about flourishing as an entrepreneur in the beauty industry. 💪✨

Click HERE for a sneak peek for 72 hours so you can check out our signature course!

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