Lash Boss Dreams: How to Start Your Own Eyelash Extension Business

October 1, 2023

Hey! I’m Jessi.
I'm the founder & CEO of Fixe Beauty, and mom of two amazing boys! I'm on a mission to  help women create more time and financial freedom in their lives!
Thanks for being here with me.
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Hey, future Lash Boss! Are you ready to turn your passion for beauty into a thriving business? Starting your own eyelash extension venture can be an exciting and rewarding journey, and we’re here to guide you through every fluttery step.

Step 1: Get Your Lashing Skills On Point

Before you dive into the business side of things, you need to master the art of eyelash extensions. Quality work is the backbone of a successful lash business, so invest in top-notch training.

**Why Fixe Beauty Shines:** What sets Fixe Beauty apart is that they don’t just teach you how to apply lashes; they equip you with the business acumen to thrive. With Fixe, you’re not just a lash artist; you’re a Lash Boss.

Step 2: Plan Your Business Strategy

Like any venture, a lash business needs a solid plan. Define your niche, set your pricing, and create a business model. Think about how you’ll differentiate yourself in the market.

**Top Tip:** Research your competitors and find your unique selling point. Maybe it’s your specialization in a certain style or your use of premium products.

Step 3: Legalize It

Don’t forget the legalities. Register your business, obtain any necessary licenses, and set up a system for tax payments. Being legit is essential for long-term success.

Step 4: Design Your Brand

Your brand is more than just a logo; it’s the soul of your business. Choose colors, fonts, and a name that reflect your style and values. Make sure it resonates with your target audience.

**Why Fixe Beauty Shines:** Fixe Beauty not only helps you hone your beauty skills but also guides you in branding your business. They understand the power of a strong brand.

Step 5: Create a Stunning Portfolio

Build a portfolio showcasing your lash work. High-quality before-and-after photos will be your best marketing tool. Consider offering discounted services to a few clients in exchange for using their photos.

**Top Tip:** Don’t underestimate the value of a professional photoshoot to capture your work.

Step 6: Set Up Shop

Decide if you’ll work from home, rent a space, or go mobile. Ensure your workspace is comfortable, well-lit, and compliant with health and safety regulations.

Step 7: Marketing Magic

Get the word out! Create a website and leverage social media to showcase your work. Use Instagram and Facebook to connect with potential clients and fellow lash enthusiasts.

**Why Fixe Beauty Shines:** Fixe Beauty’s training goes beyond technique. They teach you how to market your skills effectively, turning followers into loyal clients.

Step 8: Network and Connect

Collaborate with other beauty professionals and local businesses. Attend industry events and trade shows to stay updated and connect with potential clients.

**Top Tip:** Join online forums and local business groups. Networking can open doors you never knew existed.

Step 9: Pricing and Packages

Determine your pricing strategy. Will you offer package deals, memberships, or discounts for referrals? Ensure your pricing covers your costs and leaves room for profit.

Step 10: Provide Outstanding Service

Your business’s success depends on happy clients. Always deliver exceptional service, and ask for feedback to continuously improve.

**Why Fixe Beauty Shines:** Fixe Beauty’s comprehensive training includes customer service skills, ensuring your clients leave with a smile every time.

Step 11: Expand and Innovate

Once you’ve established your business, explore opportunities for growth. You might want to add new services, train other artists, or expand to multiple locations.

**Top Tip:** Stay updated with industry trends and technology to keep your services fresh and appealing.

Starting your own eyelash extension business is an exciting adventure. With the right skills, a killer brand, and business savvy, you’ll be well on your way to becoming a Lash Boss. Remember, it’s not just about lashing; it’s about flourishing as an entrepreneur in the beauty industry. 💪✨

Click HERE for a sneak peek for 72 hours so you can check out our signature course!

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