Many of us in the beauty industry struggle with Instagram.
We want to grow our platforms but just don’t know how. We also want to turn it into a tool that is actually making us money. None of this is straightforward and can often leave us feeling stuck.
Can you relate?
If so, you’ll love what my friend Ayla Sorochuk has to say.
Ayla is an Instagram expert and truly the best in this industry for all things Instagram, especially using it to grow a business. Watching her grow her Instagram over the last few years has been an inspiration for me.
Here are her top tips for growing your beauty brand on Instagram!
Why Followers Aren’t The Most Important Thing
Many beauty business owners focus on getting more followers above all else. They think that it will help them grow their business more than anything.
However, Ayla has worked with tons of brands and influencers and learned that follower count isn’t all that important. What matters more is real engagement. Are customers actually interested in what you’re talking about on social media? That’s what will grow your business.
Additionally, niching down will get you much better results than having millions of followers. Find what you’re passionate about and what sets you apart from the other beauty brands out there. Be very specific in how you create content. Get clear on exactly who you are talking to and keep that person in your head as you’re creating all of your content.
To help you figure out who your ideal client is, look at your DMs. What is coming up over and over again? What are common themes with your ideal client? How can you show up for them and speak to them in your copy and posts?
Finally, nurture the relationships that you already have on social media. Instead of focusing so much on growth and attraction, nurture the people that are there now. Start building real relationships with them, sending them DMS, and responding to their comments. This will make them trust you more and will cause your content to show up in their feed more often.
Social Media Branding
Branding is one of those elements of social media that can quickly become overwhelming. However, it doesn’t have to be. The key is to stay authentic.
If aesthetics aren’t that important to you, then just show up. Messy and done is better than perfect but never done.
If you do care about aesthetics, a great place to start is Canva. Anyone can use it to start to create their brand. They have lots of free templates you can play around with. Additionally, places like Etsy and Creative Market offer customizable templates that you can download and then upload into Canva.
You should also start looking into your brand colors. Create a feeling based on your ideal client and who you are. Communicate that feeling through your colors.
If you want to learn more about using social media to grow your beauty business, listen to https://fixebeauty.com/2023/02/13/bb004/.