How often do you go to a restaurant and tell all your friends about how amazing the food is? 

Restaurants bank on this, because most of them don’t advertise. Word of mouth or a referral is the BEST way to boost your business and here’s why:

The person who has been referred is there because their friend (your client) already sold them on you and your beautiful work. Not because you spent time or money on advertising, social media posts or email blasts. It’s simply because of your great work, your drive and sooo much more 😉

This doesn’t mean that you get to skip building a relationship with your new client, it just means the hard part of getting her in the door is done! She’s there because she was told that you are the best (which you are) now all you have to do is show her! 

Do you love your clients!?! 

Of course! 

That’s another bonus to referrals. 

Most of your clients will send you “like minded” clients. That’s not to say they will want the same look or will have the same expectations. But it does mean they will most likely be loyal. Picking a Lash Artist is like picking a Dentist or a Hairdresser. Once you find your person, you stay. 

If your clients are referring other people to you, it probably means they are loyal to you. They book their appointments in advance, show up on time and take care of their lashes. Who doesn’t want a clientele full of people like that? 

These types of clients are your bread and butter and you want as many referrals as you can get! 

Side note: Rebooking appointments are key to knowing and planning your income 

A referral means the person coming through your door is there because they were “sold” on you. You didn’t have to advertise or spend any time or money on getting them there. A referred client is a loyal client (after you prove yourself of course), which means they will see you regularly, show up on time and probably send you more referrals. 

Bottom line, all these things = MONEY. 

Ever had a conversation with your girlfriends about Lash Extensions? We’ll bet most of them had a great experience, but we’ll also bet there was some horror stories! And unfortunately, this isn’t an uncommon experience.

Like every industry, there are great technicians, and there are some who are not so great. So, what do you need to know to make sure you select the best technician for you?

1. Is your Lash Technician certified?
   

    

   1. Believe it or not, the Eyelash Extension industry remains unregulated at this time. What does that mean? It means there are no governing rules or legislations as to what education/experience is required for them to pick up tweezers and start lashing you! It is always a good idea to ask if your technician has taken formal training. If they have invested in formal training, this shows their commitment to their craft, and to your personal safety and comfort.
      
      
2. Are they Health Approved?
   

    

   1. This is a condition that varies based on your location and its provincial/state requirements. To operate a commercial or home based business legally here in Alberta, a lash technician is required to have Health Approval from Alberta Health Services. Having health approval shows a client that their technician is using products that are approved within the province for professional use, that their workspace is approved to health standards, and that their protocols for before & after care are also approved. Without formal Health Approvals, City Licensing is unable to be completed. Having Health Approval demonstrates to our clientele that we are Professionals, and our client’s health and safety is our upmost concern.
      
      
3. What is their “style” of lash application?
   

    

   1. As with any industry, each technician tends to create a personal style of lashing. It is important to research your technician and their social media platforms, so you can determine if their work is suited to your personal style.
      
      
4. “Should I get Classic or Volume Lash Extensions?”
   

    

   1. This is a personal choice. Everyone’s personal style will lean more towards a natural look, a cross between natural and dramatic, or DRAMATIC! The type of lashes you choose will depend on the type of look you would prefer.
      
      
      
5. What is the difference between Classic and Volume Lash Extensions?
   

    

   1. Classic Lash Extensions are a 1:1 basis, meaning 1 lash extension is applied to each 1 natural lash. Volume lash extensions are anywhere from 2-8 lash extensions per 1 natural lash. Classic lash extensions are best explained as imitating the best mascara you’ve ever owned – without the hassle of actually having to apply it and remove it everyday! Volume lash extensions are applied in a way that the ends are fanned outward, creating soft ends and a more bold lash line. Both forms are great! There are simply different styles to suit different requests.

When looking for your lash technician, buyer beware when it comes to pricing! Experienced, educated lash technicians will price themselves accordingly. Ensure their pricing is still fair within the industry, but reflects their level of expertise, commitment and education.

Best of luck in your search!

Everyone always asks me…. “How do you keep your lash extensions on for so long.”  Well, ladies, it is not complicated.  I simply follow the rules and take good care of them!  We don’t preach about proper eyelash extension aftercare because we want to hear ourselves speak ;).  Here are my top 10 tips for keeping eyelash extensions looking AMAZING!

1.  Avoid ANYTHING oil based on the face, especially close to the eye! A lot of people don’t realize their skincare contains oils…. Do your research thoroughly!

2.  Clean them… EVERY DAY!!! Clean your lashes every day to ensure that you are removing debris, built up oils, residue and built up makeup. The oils and residue will breakdown the bond of the adhesive which will cause poor retention.

3.  Speaking of makeup… I don’t wear much. Eyeliners and most eyeshadows are either oil based or don’t allow your skin to breathe.   This causes excess oil excretion, which if you are not cleaning them properly, sits on those lashes for far too long and breaks down the glue bond! Do you wear eyeliner daily? CLEAN IT OFF DAILY.

4.  Brush them – daily!

5.  Don’t sleep on your face! Silk pillowcases help, but full on face sleepers will see it affect their retention big time!

6.  Don’t touch! The less you touch them, the less oil transfers from your fingers onto your lashes ;).

7.  Avoid excess stress on your lashes.  Do you rinse all your shampoo/conditioner onto your lashes? Face cleansers? Shower stream your face every day? STOP!! Avoiding these things helps a LOT!

8.  Workouts – think of all that sweat…. Make sure to clean it out of your lashes after each workout.

8. Steam/Heat – keep it away from your lashes for excess periods of time!

Lashes aren’t work if you know how to take proper care of them!  Would you not wash your face for a week?  Not brush your teeth for a week?  HELL NO! Your lashes are in the same realm! Keep them clean, treat them kindly, and you can make your eyelash extensions last longer than you are used too! You spend good money on those lashes, make sure you’re doing the right thing by YOU to see value in it!!!

Let’s address the pink elephant in the room! If you have lash extensions, you know that they’re not permanent. However, sometimes our lashes last a solid 3-4 weeks, and sometimes at the end of week 2 we are thinking “What is happening?! Why are my Eyelash Extensions falling out”!!!

First of all, it is important to know that eyelashes shed just like the hair on our heads. The shed cycles vary for each person. Each individual eyelash extension is adhered to an individual natural lash. As your natural lashes shed and go through their cycle, they will shed with the extension that is attached to them. Some people have longer cycles and some have shorter cycles. The growth of your finger and toe nails, as well as the growth of your hair on your head, can often be a good indicator of how fast your eyelash growth cycle is. Typically, the faster your nails and hair grow, the faster your eyelashes grow as well. Which means that you may be experiencing shedding and regrowth within 1-2 weeks and the need for a fill more often. People with slower cycles, will likely not need to come in for a fill for 3-4 weeks. 

Shedding cycles are also impacted seasonally and most people experience a shed either in the fall or in the winter. These cycles and seasonal shedding will definitely affect your lash retention, on top of many other factors.

6 other Reasons your Eyelash Extensions May be falling off: